How to Ensure a Satisfactory and Seamless Shopping Experience in the Online Marketplace

Today’s online consumers expect everything yesterday delivered with the least amount of fuss.

The bar of what is considered satisfaction is held high. A seamless shopping experience is expected by customers. As shoppers transition from one device to another and from online to offline, they should experience a continuous, connected journey.

As well as this, consumers should feel special and unique while doing everything easily. This generates confidence in the product or service, security, and satisfaction. 

If a business achieves this level of experience, consumers will go back and purchase again.

So how can online shopping businesses achieve these levels of expectation when it comes to ensuring a seamless and satisfactory shopping experience? And how can they maintain them?

Adrien Levinger, CEO of FAV Solution, founded one of the country’s leading eCommerce development agencies.

Currently, he assists over 25 brands with online growth that generate over $100 million in revenue each year. 

Levinger has extensive experience in the field of fashion eCommerce. By optimizing conversion rates, increasing traffic, and improving the customer experience, he has enabled clients to increase sales.

Thanks to his exceptional skills in the eCommerce field, The Webster became the top boutique in the U.S. He also created an ERP system – a software system that automates and manages core business processes for optimal performance. When Levinger implemented the system into the online boutique Farfetch, it increased the company’s income dramatically.

The success was because the system had live synchronization. Here he highlights what online boutiques must have in place if they want to retain customers, provide a satisfactory and seamless shopping experience, and make a profit.

“As we move forward, fashion-based businesses must marry their technical and creative vision for their eCommerce to profit.

“It may seem simple, but many creatives need to consider combining the two sides of the work process differently. This makes the profitability structure more effective and can enhance the bottom line.

“There is now much at play regarding the online shopping experience. There must be a streamlined process for the consumer to purchase. And the inventory must be as up-to-date as possible.

“The technology that facilitates the purchase is a crucial element in the middle. An organization needs a team to manage the backend to optimize and maintain its website to its maximum potential.

“By offering customers a seamless experience, the business can save time and energy in the long run, significantly decrease the discrepancies between the stock and increase customer satisfaction.

“When your customer hits ‘buy’ on your online boutique, they may not have their size or choice anymore. So your consumer can’t order it.

“However if you can implement a synchronization that updates very frequently, there is barely a discrepancy between what is available on the site and what is available to order. It can reduce the risk of not being able to fulfill the order to almost zero.

 “It is essential that the quality of operations, the level of customer service, fulfillment centers, the handling of returns, and the quality of the teamwork are all of high quality to ensure that your customer is satisfied with every aspect of their experience.”