Designing a Customer-Driven Marketing Strategy
To develop a successful marketing strategy, the manager must address two crucial questions. Who are the customer we are serving (what’s our market of choice)? What can we do to …
Top 7 Questions to Ask in an Executive Interview
Compared to interviews for entry-level positions or mid-level managerial positions, executive interviews are more involved, demanding, and time-consuming. You are responsible for evaluating each candidate’s management style, leadership abilities, compatibility …
“The Poor Man’s Guide to Being an Escort” a new book by Karl Crossfield
Karl Crossfield has been an entrepreneur since he was 10 years old. He has been pursuing and catching the spark of success since that early age. As a youngster, he …
How to Leverage Business Loans Going into a Recession
Recessions are significant, widespread, and sustained contractions of economic activity marked by declines in the gross domestic product (GDP), and it can be brutal for many small businesses. That’s why it’s …
Best In Class Wireless Charging Means More Productivity
Did you know that decluttering not only makes people happier, but it also makes them more productive? This extends to both the office and the home. In fact, the best …
Less is Still More When You Can Find A Perfect Audience
In 2022, marketing via social media is as vital as ever in spreading brand awareness and gaining or retaining customers. Social media usage is only continuing to expand with nearly …
Long Live Retail: How to Choose Your Next Store Location
As the old saying goes, it is location, location, location. However, while most of us associate this with the residential property market, let’s not forget that the same rules apply …
Miki Agrawal On Pushing Back Against Yourself
Kiki L’Italien regularly interviews boundary-breakers, innnovators, and industry disruptors. On her YouTube interview series, L’Italien delves into what makes some entrepreneurs want to break the status quo. Recently, L’Italien sat …
Gilad Krein on How To Become an Online Entrepreneur Without Money
Are you interested in entrepreneurship but lack the funds to begin? Gilad Krein shares his step-by-step guide to getting you started without any pre-investments.
Customer Engagement Strategies That Always Work
In today’s hybrid world you need to engage customers on a higher level than ever before. To do this you must commit to stronger and more intelligent strategies through goal-oriented …