With the pandemic hitting many small businesses hard, Shalom Lamm recommends supporting them in any way possible. Donations and purchases can most likely be done online now that everything is virtual. By doing so, consumers can support businesses that took years to build. No one could have predicted the toll the pandemic would have so by supporting smaller industries, the economy is better off as well.
When purchasing something from a business make sure to post about it on social media. This is basically free advertising and marketing for the given business. Let’s say one purchase some soap and candles from a boutique business. By creatively posting about the items when they arrive, it’s much more likely that they will receive new sales. If spending money is something that you’re unable to do, by following the business social media, and posting their products, you are helping in a tremendous way. Small businesses have to work very hard to get off the ground. There is so much that goes into having a successful company. Customer relations, employee salaries, and office space all cost a substantial amount of money. That’s why entrepreneurs such as Shalom Lamm are donating as much as they can to maintain small businesses. Esty and Instagram are great ways to find a business that isn’t corporate and need ongoing love.