Vaccine Confidence: Closing the Gap

Just when you might have thought that the global pandemic was getting to a rally point where there was a light at the end of the tunnel, think again. Many Americans might have been thinking they would see the end of it as infection rates plummeted in the summer. COVID cases are even higher than ever in some parts of the country, mostly thanks to a complex combination of the Delta variant and those that still have yet to take the vaccine. Let’s explore how vaccine confidence may be achieved.

But why are people vaccine resistant and how can we overcome vaccine hesitancy to try to approach the sweet spot of herd immunity? Many medical experts say that 70 -85% of a vaccinated population would be enough for herd immunity.

Thanks to a research report from Real Chemistry, we have some actionable data on group trends and there are underlying factors that are common for COVID vaccine hesitancy. 

Seth Duncan, Chief Data Officer at Real Chemistry says it well: 

“What emerges from this research is not a picture of a deep ideological divide, but rather one grounded in addressable economic patterns and psychological propensities. Based on our analysis, we believe we can reach many of those Americans who do not believe the risk of contracting COVID-19 outweighs the risk or inconvenience of receiving a shot by meeting these people where they are and providing practical incentives.”

Learn more about how to close the vaccine gap through vaccine confidence in the following visual deep dive below.

Vaccine Confidence