Understanding the Basics of OTT/ CTV Advertising

A family gathered in the living room watching your ads displayed on their cable or satellite TV subscription was always the ideal picture imagined by marketers. The boom of technology in every industry has changed this picture tremendously. With the introduction and use of new technology coupled with the internet, more and more viewers are switching the traditional distribution of video content. Consumers are now able to bypass the heavily paid subscription to free or more easily availed video content. 

Of these new technologies, OTT and CTV are top of the list of every advertiser. This article will help you in understand the basics of OTT CTV advertising and the way you can benefit from them. 

What Is CTV Advertising? 

CTV stands for “Connected TV.” It is a television device having built-in internet connection abilities. Tools that can connect your smart TV to the internet also use CTV, for instance, Apple TV, Roku, and Chrome Cast. The CTV digital advertising can also display on gaming consoles, smart set-top boxes, tablets, and smartphones. Many CTV advertising agency provides direct reach to the most cut-cord customers directly in their living rooms. These CTV advertising companies capture and maintain critical performance metrics for your review. You can use this transparency to gather data and build your consumer profile as well as monitor your marketing campaign. 

What Is OTT Advertising? 

OTT refers to the “Over the Top Technology.” OTT advertising and marketing is the streaming and distribution of your advertising videos and contents directly over the internet. This type of digital advertisement does not require the viewer to pay for cable or subscriptions to view the video content. 

The benefits of OTT advertising offer marketers the best of programmatic advertising, all the while increasing the reach of the streaming services. The perks of OTT also include price consumer targeting and non-skippable ads, which essentially mean the viewer has to watch the video through completion. 

Different OTT advertising platforms are available that customizes their packages following your budget, marketing needs, and consumer profile. CTV technology typically delivers OTT video advertising, but consumers can also access it through internet-connected mobile, computers, OTT apps, and services. 

Bottom Line 120

Let’s say you watch to watch a missed episode of your favorite show. With OTT, you can download Hulu via Ruko, sign in your account or sign up for an account, and stream instantly. Video streaming platforms sell available ad space to the marketers, like Hulu OTT advertising, for a much more cost-effective approach to their consumers. OTT advertising agencies offer performance metrics, like Gross Rating point and on-target percentage, among others, for your campaign success measurement. 

With the similarity of CTV with traditional TV, the audience of CTV is much diverse. Though the millennials are the leading generation in the consumption of OTT ads on CTVs, the technology is attracting non-tech-savvy folks too.  

Put, OTT is a mechanism that delivers advertising content to the viewers on their CTV devices. Both these technologies are steadily growing their market share and are only expected to further increase in the coming future. So, when is the best time to invest your marketing budget in them? Now!

With this knowledge, we hope you now comprehend the full-scale advantages of CTV OTT advertising.