Ultimate Guide to Market Your Franchise
In today’s age of non-stop marketing and advertising it has become difficult for businesses to stand out from the crowd. This is where marketing your franchise can help. In this guide, we will describe what a business should do to market their franchise.
What You Should Do to Market Your Franchise
According to Dr. Jordan Sudberg, marketing your franchise is all about telling potential customers what you have to offer. Look at your product or service and focus on what the customer wants. The more you can offer, the better it is for both you and the customer.
6 Tips To Marketing Your Franchise
Dr. Sudberg offers the following six tips to marketing your franchise. Offering a complete experience for the customer can increase sales and profits.
1. Create A Brand Name
It is important that you decide what you want your brand name to be about. You should be able to explain it as if it were a commercial or advertisement for your product or service. Do not choose something too generic. In the modern world, customers have extremely short attention spans. They do not have time to sift through pages of listings. Branding your franchise with a meaningful name will help establish who you are and what you offer.
2. Let Your Customers Know What You Offer
People go out of their way to try new things, but sometimes the things they want are not available at the moment or they have them already. This is why it is important that you let your customers know exactly what you have to offer. It is also important that your franchise offers something worth buying. This can be achieved through offering a service, product or an experience.
3. Do Not Target Everyone
While it is good to offer something worth buying, you will not be able to reach everyone. You need to select a certain group of people that you want your business to target. For example, you could offer a car wash franchise and only target people who have cars. This way your products or services are only available to a select group of people but this will help you gain the attention of your target market.
4. Be Creative
Dr. Jordan Sudberg thinks that focusing on the potential market is not enough, you need to be creative. You should be imaginative in the way you present yourself to your customers. For example, you could work with a photographer who can take pictures of your customers and print them on shirts or even video tapes that can be shown as a unique marketing tool for your business.
5. Be Transparent
This is important if you want to gain trust from your customers. If you can be open about your business and tell them about the details of how you work, it will make them feel like they are in good hands with you.
6. Have Customer Service
This is not just a requirement for a successful business but marketing your franchise as well. You should be open with potential clients so they can ask questions and learn more about your franchise.