Travel technology encompasses various tools and software used by the travel industry to streamline operations internally while improving customer experiences.
Travel technology includes facial recognition and augmented reality solutions – two technologies which are revolutionizing how we travel today and will continue to transform this industry in the years to come.
1. Big Data
Big Data refers to data sets too large for conventional processing methods to manage. Travel companies today increasingly rely on Big Data analytics in order to better understand their customers and market trends – data which provides invaluable insights that allow revenue management and forecasting.
An effective travel technology solution is vital to the success of any tour operator or DMC. Consider investing in one platform that handles every part of their business from product development, sales and operations – this will reduce double-checking, save time and resources and facilitate smooth communication among departments – ultimately making customer experiences seamless and enjoyable, strengthening brand identities while simultaneously increasing customer satisfaction levels and brand recognition.
IoT is revolutionizing the travel industry. From automating hotel check-in and check-out processes to helping tourists locate their travel destination, IoT is increasing customer satisfaction while simultaneously increasing its return on investment (ROI).
IoT allows people to take control of multiple appliances and services with smart centralized devices. For instance, they could send a message to a hotel in order to adjust room temperatures according to weather conditions or energy prices.
People can also receive notifications regarding flight statuses, baggage carousels and lounge locations – saving both time and stress while increasing brand loyalty. Technology also gathers associated data that allows individuals to customize their experience based on personal likes and dislikes.
3. Artificial Intelligence
Artificial Intelligence has revolutionized the travel industry. From data processing to improving customer service, AI has become an invaluable asset in supporting tourism-related businesses.
Some companies have integrated AI into their products by employing Maximum Likelihood algorithms to predict flight prices. This helps travelers avoid overpaying.
AI can also be leveraged during the booking journey to provide personalized recommendations and reduce agent time spent doing manual work by offering intelligent answers to customers’ inquiries. Furthermore, it can aid revenue management efforts by optimizing pricing strategies – helping tour and activity operators maximize profits and ensure maximum profits are realized.
4. Virtual Reality
Virtual Reality offers many opportunities for improving travel technology. It can help a destination better market itself while creating unforgettable travel experiences for guests. VR headset shipments are expected to skyrocket by 10x between now and 2025.
Virtual reality tours of hotels and destinations help make the booking process simpler, and may help alleviate fears or uncertainties that travelers might have about particular travel experiences or destinations.
Virtual reality (VR) technology can also be utilized for hosting virtual events or trade shows, which offer cost-effective methods of reaching more prospective customers. VR may also be utilized as part of ongoing travel agent or employee training programmes.
5. Augmented Reality
Augmented reality (AR) allows travelers to interact with the physical world in new and engaging ways even for remote locations like sacred spots in Oahu. Thanks to AR technology, travel apps that provide tourists with guidance, entertainment and information are easy to create while touring a destination.
AR can make historical sites more engaging for visitors by showing them what the past looked like, as well as breaking down language barriers so travelers can easily communicate with locals.
AR can enhance customer experiences by providing more accurate information about hotels, restaurants and attractions – helping customers more quickly locate what they’re searching for and increasing satisfaction with the trip.
6. Facial Recognition
Facial recognition technology has become more and more ubiquitous, often seen at airports where travelers walk through an automated e-passport gate that verifies their identity using biometric facial biometrics and images stored on an embedded chip in their passports.
Travel companies and hotels alike can utilize facial recognition technology to increase security and speed up access to services, as well as shorten queues, reduce wait times, and increase customer satisfaction.
Airlines can leverage facial recognition technology to allow their passengers to skip check-in and boarding lines by verifying their identities with just one photo or eye scan, which can also be integrated with other travel technologies such as smart locks or voice assistants.