Shoestring companies: Launching a Business on a Budget

Starting a new business is exciting, but it can also be a daunting prospect. This is particularly the case if you don’t have a large pot of disposable cash to draw from.

Fortunately, you don’t need a huge budget to get your business off the ground. In fact, with the right approach, you can launch your business on a shoestring budget – and still be successful in the long run.

Let’s now look at some tips you need to bear in mind if you want to get your business off the ground without breaking the bank.

Go digital

These days, there’s no need to have a physical office space. In fact, there’s an abundance of resources out there that you can use to run your business online.

This will obviously save you a huge amount of money in rent, but it will also save you money on buying office furniture, office supplies and other associated costs.

Of course, this isn’t going to be an option for every business, but even if you can find a “meet-in-the-middle” solution and turn to a hybrid working approach through a shared office – you can still cut your costs noticeably.

Take advantage of free and low-cost marketing channels

For a new business, getting the word out is essential – and you need to do it as cost-effectively as possible.

Fortunately, plenty of marketing channels are available that won’t cost you the earth. Social media, email marketing and content marketing are just some of the available options.

Again, these are largely free (or very low cost), but they can still be hugely effective in spreading the word about your business and driving new customers your way.

Use open-source (or free) software

In the same vein, there is no need to spend a fortune on software.

There are loads of open-source (and free) alternatives out there. Whether you need a CRM system, an office suite, or something else entirely, there will be something out there that won’t cost you a penny.

Shop around for other costs

Once you’ve paid for the basics of your business, it’s time to start shopping around for the other costs. This includes things such as van insurance, credit card processing fees and other associated costs.

The key here is to shop around – don’t accept the first quote you get. Companies often have competing offers, and if you take the time to do some research, you might be surprised by what you can save.

Be prepared to start small

Finally, it’s important to remember that there’s nothing wrong with starting small.

It’s much better to start small and eventually grow your business than to try and go big and end up in a heap of debt (and, ultimately, failure).

So, don’t be disheartened if you don’t have the resources to launch an empire on day one – it’s much better to get the basics in place and then build from there.