If you have a love
for sailing and are looking to invest in a new venture, you could combine your
passion with a profitable business by offering a top-rated yacht for charter.
While this would be a significant investment, if you crunch the numbers and it
is doable with a partner, there’s no reason why you can’t enter the exclusive
market of luxury yacht chartering.
Reasons to
Charter a Yacht
If we take a look
at some of the occasions when people charter luxury yachts, this will give you
an insight into the market. It might be a diamond jubilee anniversary, when the
lucky couple decide to combine their annual holiday with a once-in-a-lifetime
experience aboard a luxury yacht cruising the Indonesian Islands, or perhaps a
newlywed couple want a fabulous honeymoon. The industry is enjoying a boom, as
people look for alternative holiday experiences, and with the right digital
marketing, you can reach the right people and enjoy your passion at the same
time.
Skipper Level
Sailing
Ideally, you would skipper your own yacht and if you
are not yet up to that skill level, a few months at a sailing school will have
you up to skipper standard, and with a hand-picked crew, you can create a
unique experience for your clients. You would be surprised at the number of
searches people make for yacht charter in Phuket, which shows how popular
this luxury holiday experience has become, and you will have a unique
experience sailing with your clients in the Andaman Sea in search of Whale
Sharks and Dolphins.
Running Costs
Obviously, maintaining a 5-star yacht is never going
to be cheap, and you have no choice but to retain your crew for the entire
year, yet by adding up all of your running expenses, you can calculate how many
days you need to be at sea to break even. This will give you a clear guideline
of how many clients you need per year to realise a profit, and if you can manage
to be competitive in your pricing, this will increase your chances of success.
Digital Marketing
This is the key to a busy calendar, and you have no
choice but to enlist the help of a leading digital marketing agency, one that
has extensive experience in the leisure industry. They would help you to create
an aggressive online marketing campaign that would make good use of all the
social media platforms, plus your website needs to inspire visitors, making the
best use of video, giving the user a surreal experience.
Developing your Business Plan
If you are looking for an investor or two, your
business plan must withstand some serious scrutiny, so do have some
professional help with that, as any potential investor would make their
decision based on your plan of action.
If you have already created a few successful
enterprises and are looking to up your game, setting up a yacht charter company
will certainly be a challenge, but with the right approach and adequate
funding, there is every reason to expect to make a return.