HYPR, the Australia and New Zealand-based media and talent agency, has been steadily growing its influence in the world of influencer marketing. With a firm foundation in esports, social media management, and talent representation, HYPR has emerged as a global leader in digital marketing campaigns. Now, with a major expansion into the United States, the agency is gearing up for a transformative year in 2024, bringing fresh faces, new talent, and innovative strategies to the influencer marketing space.
As they continue to disrupt the industry, HYPR’s ambitious plans for 2024 reflect their vision to not only manage the world’s top influencers but also to reshape how brands and creators collaborate. Here’s a look at HYPR’s big plans for the upcoming year and how they’re positioned to lead the future of global influencer marketing.
A Fresh Approach to Influencer Marketing
At the core of HYPR’s approach to influencer marketing is their ability to bring authentic, engaging talent to the forefront of brand campaigns. The agency has a proven track record of creating long-lasting relationships between influencers and brands, ensuring that both sides see value over time. What sets HYPR apart is their dedication to authenticity, ensuring that their influencers genuinely connect with their audiences, a critical factor in building trust in the crowded digital marketing space.
As HYPR co-founder Aiden Hiko explains, “We focus on creating meaningful, long-term partnerships between influencers and brands, not just one-off campaigns. In 2024, we’ll be doubling down on this approach, bringing new influencers into our roster and helping them connect with the right brands for their audiences.”
This strategy has worked well for HYPR in the past. By curating authentic connections, the agency has managed talent in industries ranging from iGaming and esports to fashion and entertainment. Now, HYPR is expanding its talent pool, seeking fresh faces who will play a pivotal role in their 2024 campaigns, helping brands tap into new, engaged audiences.
Expanding the Global Talent Pool
HYPR’s expansion into the US market opens up significant new opportunities for influencers, particularly those looking to reach a global audience. With their expertise in managing influencers across various industries, HYPR is perfectly positioned to help American and international talent break into new markets and collaborate with brands on a larger scale.
“We’ve always had a global mindset,” says co-founder Nick Bobir. “But now, with our US expansion, we’re able to connect influencers with international brands like never before. 2024 will be a year where we bring fresh talent into the fold and help them grow their influence globally.”
Part of HYPR’s vision for 2024 includes leveraging their US operations to build a stronger bridge between the American and Australasian markets. With new faces on the roster, HYPR will be working to create cross-market collaborations, giving influencers from both regions opportunities to expand their reach and engage with new audiences.
Big Partnerships and High-Impact Campaigns
HYPR’s success has largely been driven by their ability to orchestrate high-profile, influencer-driven campaigns that capture attention and deliver results. Over the years, HYPR has partnered with major brands such as Red Bull, Westfield, and L’Oréal Paris, as well as organizing campaigns for top influencers like UFC legend Rampage Jackson and gambling icon Mikki Mase. Their work spans multiple industries, with a strong focus on iGaming, esports, and entertainment.
One of their most notable recent successes was David Dobrik’s birthday party, which HYPR organized in collaboration with Kirgo, one of the fastest-growing online casinos in the world. This influencer-led event not only generated massive online buzz but also showcased HYPR’s expertise in blending entertainment with strategic brand marketing.
In 2024, HYPR is set to take their partnership game to the next level. By working with new talent and collaborating with more brands, the agency plans to roll out high-impact campaigns across a range of industries. Their ability to connect influencers with brands in creative, authentic ways is what sets them apart, and 2024 will see an even greater focus on these types of partnerships.
“We’re excited about the new brands we’re working with in 2024,” says Hiko. “Our goal is to create campaigns that feel organic and engaging while still delivering measurable results for our clients. We’ve had great success with this approach in the past, and next year, we’re bringing even more talent and brands into the mix.”
Breaking into New Industries
While HYPR’s roots are in esports and iGaming, the agency’s growth into the US market allows them to explore new industries, particularly those that are increasingly relying on influencer marketing to drive consumer engagement. From fashion and beauty to technology and travel, HYPR is poised to take their influencer campaigns into new verticals, helping brands tap into the power of influencer-driven content.
“We’ve always been strong in gaming and entertainment, but the US expansion gives us the opportunity to work with influencers and brands in new sectors,” says co-founder Josh Harvey. “In 2024, we’ll be focusing on expanding into industries like fashion, beauty, and even technology, where influencer marketing is becoming more and more essential.”
HYPR’s ability to adapt to new industries while maintaining their authenticity-driven approach to influencer marketing is what makes them such a formidable force in the market. By expanding into these new sectors, HYPR is not only broadening their own horizons but also helping their talent and brands explore new ways of connecting with consumers.
Leading the Charge into 2024
As HYPR moves into 2024, the agency’s ambitions are clear: to continue building bridges between influencers, brands, and global audiences, while also breaking new ground in the world of influencer marketing. With their expansion into the US, HYPR is well-positioned to become a dominant force in the industry, bringing fresh faces and new perspectives to the forefront of brand campaigns.
“We’ve been hard at work setting up this chance to launch in the US, and it is certainly just the beginning for HYPR expansions,” says Harvey. “We look forward to building opportunities for brands and talents to connect globally, and leading the way in influencer media across the industries we love, including iGaming, esports, and creative media.”
With fresh talent, high-impact campaigns, and a bold vision for the future, HYPR is set to make 2024 their biggest year yet, proving once again that they are one of the most innovative agencies in the global influencer marketing space.