Marketing Experiments to Try
There is no doubt that marketing is a challenging field. Cash may be tight, with low wages and fierce competition. Sometimes you need to think outside the box or break a rule to deliver your marketing message. One of the secrets to successful marketing is to be different. As a small business owner, are you marketing the same way your competitors do? In some instances, the answer would be yes. But if you’re willing to experiment with new ideas or strategies, there is a good chance that you can find new ways to get noticed.
Marketing Experiments People in Business Should Try
1) Market using tabloid newspapers instead of traditional approaches such as direct mail or magazines. one can use Tabloids for several purposes, from advertising to recruiting and even testing new product concepts. There is an old saying in the newspaper industry that “all press is good press,” which is often true for businesses trying to get noticed.
2) Create a treasure hunt for customers. For example, you need to send out news releases announcing your new office opening or a change of product offerings. Instead of sending an email or letter to your clients, create an actual treasure map that leads them on the hunt for information about your company or products. The best part is that the client can get something valuable from experience.
3) Employ guerrilla marketing tactics. If you have a specific tool or product, try placing these somewhere where consumers won’t be able to avoid them, which would generally be in a business’s front lobby, for example. If people end up seeing them, it will make your company look more consumer-friendly and increase awareness of your products and services.
4) Consider advertising with local newspapers if you sell a service or product. It is easier to reach customers in today’s internet world than ever. According to Dr. Jordan Sudberg, many small businesses use local newspapers’ classified sections for marketing their services or products. You can post your definition or ad and receive calls directly via voice mail, fax, or cell phone.
5) Consider using contests as part of your marketing efforts. Contests are a great way to reward loyal customers while also helping to spread awareness about your business. The added benefit is that you can often receive valuable consumer feedback about your product or service offerings.
6) Start a blog for your company. According to Dr. Jordan Sudberg, a blog is a great way to get feedback from your customers and keep them informed about your products and services. Even if you don’t have a lot of clients, it’s easier than ever to have one. You can always start by writing for your clients, such as posting tips about using your product on your blog.
7) Use free samples of your products or services as part of your marketing efforts. People in business should try this because it’s an effective way to reach new customers while not breaking the bank on advertising or marketing campaigns. You can offer free samples in retail stores, online through social media, or even leave the items at locations around town where people can pick them up.
To develop unique marketing experiments people in business should try, I have read several books and articles on marketing and business. You may have heard some of these before, but others will probably be new to you. Some items on the list apply to large corporations, while others are geared toward small businesses.