Luxury Real Estate in Asia: Trends and Destinations

In the ever-evolving landscape of Asia’s luxury real estate, 2023 emerges as a year of strategic adaptation and cautious optimism. Shaped by significant behavioral shifts over recent years, this market is now navigating through a phase of stabilization and growth. This introduction provides an overview of the major trends and desirable destinations in Asia’s luxury real estate market, with a focus on the shifts observed post-pandemic.

Resilience of the Luxury Segment in Key Asian Markets

Contrasting the general market trends, the luxury real estate segment in Asia demonstrates resilience and potential for growth. This is particularly evident in markets like Singapore, Malaysia, and Indonesia, where easing travel restrictions and border reopenings are contributing to this positive momentum. This section explores how the luxury segment is outperforming the broader market, underscoring its unique dynamics and opportunities.

International Investment and Safe Havens in Asian Real Estate

Increased International Interest in Singapore Real Estate

Singapore’s property market is poised for an influx of overseas buyers, leading to a thriving rental market. This trend is largely attributed to the introduction of the One (Overseas Networks and Expertise) Pass, which is expected to attract high-income earners to Singapore. This new policy enables these professionals to secure a five-year work pass, also allowing their dependents to seek employment. The luxury rental segment is anticipated to benefit from this influx.

Significant growth has been observed in home rents across Singapore, with a 24% surge from January to September 2022, following a 10% increase in 2021. This growth is especially notable in niche properties like Good Class Bungalows (GCBs) and luxury apartments, where some properties are securing monthly rentals as high as $100,000 and $60,000 respectively. Consequently, many owners are opting to rent out their luxury properties for a steady income.

The resilience of Singapore’s rental market is evident, serving as an inflation hedge, especially in periods of a demand-supply gap. This trend is visible across the Asia-Pacific region, although some markets like Auckland, New Zealand, are experiencing different dynamics with increased supply leading to a tenant’s market.

Homeownership in Singapore is expected to remain high, influenced by the trend of wealth transfer, where parents are co-signing properties for their children. This trend is particularly noticeable in sought-after areas, such as those around Zion Road, where the Zion Road condo price reflects the desirability and strategic location of the properties. Moreover, with the emergence of hybrid working norms, homeowners are spending more time in their residences and are less inclined to sell. This behavior is expected to contribute to a constrained property inventory and stable home prices, including in coveted areas like Zion Road.

The Appeal of Safe Havens

The concept of ‘safe havens’ remains a pivotal aspect of investment decisions for ultra-high-net-worth individuals. This trend is evident in the notable increase in international deals with higher capital values by Asian investors in 2022, compared to the previous year. There is a marked interest in residential properties in major cities like London, New York, and others in Japan and Australia, indicating a strong inclination towards outbound investments.

The resurgence of travel has further enticed Asian investors to international markets. Despite stricter lending regulations and increased investment taxes, these markets are perceived as reliable and resilient, particularly in times of uncertainty.

The luxury and ultra-luxury real estate sectors have demonstrated robustness, with prices either maintaining their value or rising significantly. Both developers and buyers are adopting a long-term view, cautiously optimistic about the prospects of future growth and stronger returns in 2023 and beyond. This sentiment is shared by industry leaders, who see potential for continued expansion in the luxury real estate market, even amidst global economic fluctuations.

Trends in Luxury Real Estate: Space, Customization, and Wellness

The Growing Demand for Spacious and Bespoke Homes

The past two years have seen a marked preference for larger homes, driven by the desire for space, privacy, and wealth preservation. This trend is expected to continue into 2023, with a shift towards more bespoke and personalized living spaces.

In Singapore, the demand for spacious homes is exemplified by the significant investments in Good Class Bungalows (GCBs). These properties, often retained within families for generations, are increasingly sought after for their potential to create family or multigenerational homes with tailored amenities. As a result, GCBs continue to appreciate in value, regarded as a long-term store of value by the wealthy.

This interest extends to terrace houses and villas in Sentosa Cove, attracting ultra-high-net-worth (UHNW) foreign investors to oceanfront properties, some with private yacht berthing facilities. Sentosa Cove’s unique status as the only area where foreigners can own certain types of property with fast-tracked government approval is a major attraction.

There is also a growing interest in landed properties and prime penthouses among UHNW individuals without Singapore citizenship. Once citizenship is obtained, the move to GCBs is expected, further escalating the demand for these spacious homes in top-tier locations, which are already scarce. This demand could potentially surpass the record price of a Cluny Hill bungalow set in 2021.

Embracing Branded Residences and Wellness Features

The demand for bungalow properties in land-rich countries like Thailand, Malaysia, and Indonesia continues to thrive. A parallel trend is the growing popularity of branded residences, a concept that has seen significant growth globally, especially in Asia. This demand is driven by the rising upper- and middle-class market segments and the changing lifestyle preferences post-pandemic. As people move away from urban centers, developers are recognizing the opportunity to invest not just in their projects but also in the infrastructure and lifestyle amenities of their chosen destinations.

The trend towards multifunctional designs in developments is gaining momentum, focusing on the live-work-play concept. Developers are dedicating more space to communal areas and designing transformable spaces for customized experiences. In the private homes sector, exclusivity remains a priority, with a high demand for lifestyle amenities like spacious backyards, dining rooms, home theaters, and large kitchens. Additionally, there’s an increasing interest in wellness facilities such as spas, cold-plunge pools, and saunas.

The pandemic has underscored the importance of wellness in living spaces. Despite many returning to office work, the demand for designated wellness spaces like meditation or yoga rooms and home gyms persists. The memory of pandemic restrictions continues to influence home design choices.

Sustainability and biophilic design are also becoming integral to interior design trends. Homes are increasingly incorporating eco-friendly amenities, including the use of natural building materials and electric-car charging stations.

The Integration of Digital Tools in Real Estate

Virtual viewings have evolved from a pandemic necessity to an essential tool in the property-buying process. Augmented reality and virtual reality (VR) are changing the way people visualize and interact with potential living spaces. The use of 360-degree virtual tours and VR environments offers a more immersive experience, allowing potential buyers to get a better sense of the space.

A new application set to launch will enable home buyers to customize their living spaces virtually, which is particularly exciting for those interested in properties like the Zion Road new condo. Buyers can explore options for home offices, color schemes, and underutilized spaces in real-time 3D, tailoring these modern living spaces to their personal tastes and needs. This technological advancement highlights the growing role of technology in interior design and property buying, making it easier for buyers to visualize and personalize their potential new homes in developments.

The fascination with digital realms, such as NFTs and the metaverse, is also growing in the real estate sector, particularly in luxury markets. However, it’s advised to approach investments in virtual real estate cautiously due to the current lack of regulation and the need for protective measures for consumers and creators in these virtual worlds.


The real estate market is undergoing a transformation, with a clear shift towards wellness amenities and digital innovation. The demand for branded residences, wellness-focused features, and sustainable designs is on the rise, aligning with changing lifestyle preferences. Concurrently, the integration of digital tools and technologies is revolutionizing how properties are viewed, customized, and purchased. As these trends continue to shape the market, they offer exciting opportunities and considerations for investors, developers, and buyers alike.