Importance of SEO

Importance of SEO


An SEO can be of great importance to any and all businesses be them large or small. Yes, from the little self-employed business owners to the large huge corporations, an SEO can make a big difference in reaching business objectives and goals. To start, let’s be clear on what an SEO actually is and once this is established one will be able to look further into some of its functionality and benefits which makes it of great importance in the world of business. SEO stands for Search Engine Optimization. Some argue that it is simply the best way to get one’s website or web page seen and viewed for one’s business when potential clients and customers conduct a search for a product or service. Ensuring that one’s business ranks high on the results page of a search inquiry, is key to getting the most out of an SEO as Helen Schifter thinks that SEO is good for business. However, let’s move forward with detailing some of the additional information and benefits regarding Search Engine Optimization.


1. Search Engine Optimization promotes the credibility of one’s business. Any website or web page that ranks high on the results pages of an engine search is thought to be trustworthy and of high quality. Investing time to improve and add information and content to one’s site is time well spent as it can help one’s site rank higher and higher.

2. Another good benefit to having a Search Engine Optimization is that it is free, costing nothing but the time that it takes to make one’s site the best for the ranking as previously mentioned. Some marketing strategies, for instance, pay per click is more than just one’s time. And, time is of the essence as one uses some time reviewing and checking out content and information on sites that are ranked high with one’s niche and aim for better content on one’s own site to work on that much needed high ranking. Then make the move to sharing and putting out the information on other social media sites and platforms.

3. Search Engine Optimization and original content go together and work hand in hand as it will rank high with great text, high quality images and videos. Keep content fresh and updated on a regular basis.

4. One of the best functions and benefits that make Search Engine Optimization of such great importance is the fact that it is a huge help in reaching potential customers and clients. Marketing campaigns are great but they tend to make their main focus on a targeted audience that has been defined; whereas, an SEO can be a huge help and a great assistance in reaching and attracting anybody and everybody. One must target keywords instead of demographics to be that magnet that can attract all that may spark an interest in doing business.
5. One cannot emphasize enough the importance of taking the time and investing in making one’s website or web page load fast; in addition, ensure it is mobile and user friendly as Helen Schifter would agree.