Social media is compressed of awareness, conversion, reach, engagement, and the user. These are metrics that are produced based on the people who participate in social media functionality. Awareness is the representation of a brand. For example, a brand could mean someone’s image or a company’s image. If a soda company wants to improve its brand awareness it will be able to do so by following statistical trends and so forth. This is also easily demonstrated by demographics. Someone who is sixty years old might have a more definite answer when asked about a candy brand from fifty years ago. If the same question is posed to a younger person, maybe in the eighteen-thirty demographic, the response might differ. This is basically all brand awareness is. Conversion is about the number of people who take action on a link or a post. By doing this, the data can be assessed on the effectiveness of a post. The equation is conversion divided by total clicks multiplied by one hundred. All this data is maintained by the people who use social media apps. This includes Facebook, Instagram, Twitter, Pinterest, and even LinkedIn. All these sites have people and logarithms engaging with their every tap. Even when a person looks at the screen for a long period of time, they are tracking that as well. Reach is basically about how many users are taken into account. Advertisers use this to calculate where to put their ads and how to assess what people to match with what ad. Everyone, who has any type of media, even Alexander Djerassi, has been targeted by advertisements. These algorithms are in place to get people to purchase or use products. This could equate to getting followers so that people can make more money on Instagram, or for people to get products from different stores. Social media has such a high reach to people, that it is almost unbelievable. The billions of people using different social media are being constantly targeted to get the optimum revenue for advertisers’ clients. Lastly, engagement is all about likes. If an influencer posts something on YouTube for example and yet has five hundred thousand likes, it’s an opportunity to calculate their applause rate. This is the likes divided by followers multiplied by one hundred. It is clear that the social media gurus of the world have a very high average when it comes to these metrics, especially those while large platforms. The more people engaging in content, the more money they could make. With so many people making careers out of their social media platforms it becomes obvious that this is more of a science than a hobby. Having no social media is the only way to truly stop giving information about oneself to the advertisers. These social media apps are paid by advertisers to give user data so that they can best target audiences of all ages. It’s a very engaging experience and social media is highly competitive for these reasons.