How to Improve Online Reputation
Keeping up with the digital world is challenging. Some new platforms and apps emerge daily, each with its own rules and etiquette. Keeping track of them all can be exhausting. In this day and age, online reputation matters more than ever before.
People searching for any individual or business on Google will most likely see results from third-party websites like Yelp, Google+, Facebook, and so on. This online presence directly influences the reputation of a company positively or negatively. Here are easy steps that will help improve an online reputation.
Research and monitor online reputation
Before improving online reputation, it’s important to understand where the business currently stands. This will allow people to determine what aspects need to be strengthened and which don’t need as much attention.
A business can do this by searching its name and brand online to see what comes up. To make this process easier, they can use a tool like BrandYourself. It is a free tool that helps track businesses’ online reputations, manage their online presence, and get actionable insights about what others say about them online.
Be transparent and responsive
According to pain management specialist Jordan Sudberg, a company can improve its online reputation by being transparent and engaging with the public. He says a company can be transparent in several ways, such as updating its website with recent news about its company, products, and services.
In addition to being transparent, Sudberg says that it is important for companies to engage with their customers in other ways. He suggests that companies ask questions on social media or even hire a spokesperson to respond directly to consumers’ comments on review sites or blogs.
Finally, he recommends that companies respond fast when they receive bad reviews or criticisms through social media because this will show customers how much they care about their opinions and the opinions of others.
Make a user-friendly website
First impressions matter; if the website doesn’t resonate with the audience, the business may lose customers before they even have a chance to impress them. Many people use mobile devices to browse the internet nowadays. If the website is not mobile-friendly, customers will not be able to navigate the site.
The website should load quickly to avoid losing potential customers due to a slow-loading website. Avoid pop-ups, and make sure the website is free of unnecessary jargon. The website should be written in an easy language that all people can understand.
Be active on social media
Businesses should actively engage with their followers, respond to questions, and reply to reviews. This will help build a stronger relationship with customers and will help strengthen their online reputation.
Strengthen digital presence
One of the best ways to strengthen a business’s digital presence is to start a podcast. Podcasts have seen a massive surge in growth over the past couple of years. They’re a great way to build trust and transparency with an audience and are relatively easy to produce.
Jordan Sudberg believes that if a business has a website, it should make sure it is listed on all the major search engines. This includes Google, Bing, Yahoo, and more. Business owners should ensure that their websites are not making any visual or technical errors and are optimized for all major browsers and devices.