Google is one of the largest corporations in the world and their influence extends to many sectors; aside from running the top search engine, Google Ads offers the entrepreneur a good return on investment, and this service was created in 2010, when Google handled around 20m searches per day. While Google Ads can be a good source of revenue, you can’t simply rush in and expect to see a profit, therefore you should consult with a leading SEO provider, who can handle your campaign.
What is Google Ads?
Simply put, Google Ads is a network of advertising that includes Google search, YouTube and the display networks, and companies pay Google for clicks that might be generated into sales. When using Google Ads, you have an easy to use interface that offers a high level of analysis, and with a leading digital marketing specialist Google Adwords agency in Bristol in your team, you can really do very well.
The quality score is an essential component to a successful Adwords campaign, which comprises of the following:
- Landing Page – You determine your bounce and conversion rates, while also monitoring page load speed.
- Estimated Click Through Rate (CTR) – You can evaluate your CTR, focusing on what you would consider to be a good rate.
- Relevance – How relevant is your ad with relation to the search?
Is Google Ads Worth the Investment?
Regardless of your industry, if you have a budget, then Google Adwords can generate a good revenue, yet unless you really know what you are doing and can afford to spend the time, you are best enlisting the help of a leading SEO company, as they have the know-how to manage your online ad campaigns and make you money.
If you haven’t already joined forces with an SEO company, that should be a priority, and the specialist can create an aggressive marketing plan that helps you achieve your sales targets. Google Ads would be one of several strategies that drive traffic to your website, with search engine optimisation, blogging and social media pages, all being effective tools. A quick Google search will put you in touch with a digital marketing company and they will assist you in many different ways and create and develop a strong online presence that will determine the future of your organisation.
As an average evaluation, a company would double their investment using Google Adwords, and some shrewd firms make more than that. It depends on the skills of your SEO provider, who would manage your campaigns, and as your revenue increases, you can add to your investment. In order to fully understand how Google Ads works, you need to have a deep knowledge of Internet marketing, which most entrepreneurs do not have, which is why all digital marketing is best left to the professionals, who guarantee results.
Google Ads is becoming a very popular advertising strategy and if you have a small investment to make and join forces with an SEO provider, you can expect to see a good ROI that can grow to be substantial.