Giving Customers More Purchasing Power
Jordan Sudberg is a pain management specialist and one of the more knowledgeable people in his field. Not only will he share his insights on what businesses can do, but he’ll also share how these practices will be profitable in the long run.
Businesses can give customers more purchasing power in many ways.
1. Using the free market to increase customer buying power. Sudberg believes a business will have the advantage of increasing the money it makes for its customers compared to other businesses in the market. This is because the business provides a service that most people desire. An example of this is the light bulb. A wide variety of different kinds of light bulbs can be used for many different purposes, such as living room lamps, reading lamps, and even light bulbs for your car.
2. Upsell products instead of down selling. This is done by promising the customer a more upgraded version of their product or service, which they will pay more for to get the updated version.
3. Creating a strong brand. This means making a promise and keeping it, which will make the customer trust you and be more willing to pay for your product or service. This is because they feel like they are buying from a trusted source instead of just any business trying to sell them something.
4. Stay true to your business’s values. This can be done by the business itself or a person working for it.
5. Use psychological triggers to lead customers to buy your product instead of something else. This could be using a catchy commercial or a sale price to tempt customers into buying your product or service.
6. Creating a patented or exclusive product. This is done by the inventor having their product in a widely used state yet still maintaining the patent so that they can become rich by selling products to customers who want to buy it, which will not be available elsewhere.
7. Creating a bargain. This is done by putting in more value than charging for the product or service. For example, if a car dealership decides to sell someone their dream car for a cheap price with an oil change, it will eliminate the customer’s stress of having to change their oil. Customers will also be happy that they are getting so much value for the little money they paid for it.
8. Create a sense of urgency for customers to buy immediately instead of waiting until later. For example, “Our store is going out of business. Buy now and get our best sale price now.”
Jordan Sudberg believes that most of these tools can be used in any industry and almost any business, so long as the business has enough creativity to figure out what it can do to give its customers more purchasing power.
This could also mean providing customers with a service they need and are willing to pay for. This is because everyone needs something, whether it be food, clothing, entertainment, or perhaps healing.
9. Using the local area to create incentives for customers to buy from your business. This includes using advertisements, coupons, and even delivery services for a better experience for the customer so that they will be willing to spend more money on your products and services.
10. Giving customers VIP treatment to encourage buying. This could be done by providing special discounts, having a private area of the store, or giving customers free delivery services.