Generative AI has taken the world by storm within the last few years. Since 2000, there has been a 14x increase in AI startups, and a lot of amazing platforms with mind-blowing capabilities have entered the scene. Some recognizable names include Chat-GPT, which is an AI chatbot that is capable of interactive dialogue. Google has made their own response to Chat GPT called Bard.
Generative AI in marketing has also proven to be a very useful supplement to traditional techniques. The machine learning system is often fed existing content, and then is able to create new iterations in the form of audio, text, and video. Marketing professionals have been able to find new ways to solve old problems in many different industries, including legal services, retail, and healthcare.
AI technology is especially adept at creating marketing strategies for specific target audiences. It can help personalize offers, emails, and paid ads, rather than just relying on a one-size-fits-all approach. Its uses are also accessible to smaller businesses, which helps level the playing field against more established competitors. Generative AI will revolutionize the world of marketing, and CEOs must stay ahead of the curve by hopping on this trend before it becomes saturated.