When most of us were younger, we relied on things like commercials, billboards, word-of-mouth, and even some social media sites like Facebook and YouTube to tell us information about products we want and brands we like. We didn’t need to know that much about the majority of companies we bought from and we often didn’t look into the company culture before making a purchase.
Today, things are different particularly for the younger generation for consumers. Gen Z, which is individuals from the ages of 10 to 20, buys differently. They don’t have the same kind of brand loyalty of the former generations. They don’t get their information from the same sources, and they are almost always interested in the ethics of the brand before making purchases.
In order for brands to keep up with this newest consumer generation, they have to have a pristine reputation which means operating sustainability and producing sustainable products. It means a focus on inclusivity regarding gender, race, and sexual orientation, and it means running a business that meets the standard of ethics, ideals, and principles of this ever watchful generation.
Not only that, but brands must be able to understand and utilize a variety of social media platforms, including some alternative platforms like Twitch, Fortnite, and TikTok in order to reach this audience that spends hours on these platforms every single day.
Gen Z is built differently and brands need to rebuild their strategies to remain relevant.