Why should corporations give gifts? On the personal side, corporate gifts are the cornerstone for building customer relationships. Behavioral studies show that 43% of US respondents felt that corporate gifts have strengthened their relationship with a company or influenced their view of the corporation. However, gifts also benefit the company by retaining existing customers, boosting brand awareness, and building constant touchpoints so people remember your brand over your competitors. But what to give as a gift? Gift cards are nice but they can often be soulless and won’t leave a lasting impression on your clientele. However, giving something that matches your brand archetype will have a more lasting impact on customers.
To elaborate, a brand archetype is the personality, tone, and voice of your brand. This concept was founded in the 1940s by a man named Carl Jung. Through his research on brands, he discovered that all brands seem to fit one of the 12 brand archetypes: Outlaw, Magician, Hero, Lover, Jester, Everyman, Caregiver, Ruler, Creator, Innocent, Sage, and Explorer. Once you have established what archetype matches your brand, finding out what to give your customers becomes easier. Here are some examples on what are the best gifts to give based on your brand personality.
Brands with the archetype of Outlaw, are the types that carve their own path and value liberation above all else. Gifts to consider for that audience are libation accessories for a core audience that have more sophisticated interests. A perfect gift to give would be a whiskey gift set. It is excellent for brands who want to share their sense of rebellion. Brands with the archetype of the Innocent are ones that want their customers to be their best selves every day, and value purity. To further help them reach that goal, natural products are the best direction to take when considering a gift to give. A highly recommended product to consider is an aromatherapy diffuser. Spread wholesome love with a purified offering.