Business Video Production: An in-Depth Guide (2021)

In order to maximize your brand’s presence online, you’ll need to create high-quality content that can captivate your audience. More specifically, creating video content is a powerful method to help showcase your products or services, explain the story behind your brand, etc.

But, not everybody knows everything they should about business video production.

Let’s dive into everything you should keep in mind.

Map Out Your Goals

Before you get started with creating video content, you’ll need to take time to determine what your core goals are. For example, you may strive to create content that provides an in-depth look into how your products work.

Or, you may wish to tell your brand story and offer your audience insight into the people who run your company.

Although this can seem like a straightforward process, it often takes a notable amount of brainstorming and deliberation to come up with the right ideas. But, once you’ve thought of the appropriate concepts, you can use them as the foundation for the rest of your production. 

Thoroughly Research Your Target Demographic

As you may guess, you’ll need to have a strong understanding of your target audience in order for your content to be as effective as possible. Otherwise, you may miss the mark entirely and the time and resources you put into your project could end up being wasted.

Even something as simple as the tone of your video, for example, could make or break how receptive your audience is. In general, you want to consider attributes like:

  • Age
  • Annual income
  • Level of education
  • Ethnic origin/primary languages
  • Geographic location/time zone

The more you understand your audience, the more likely it is that your video content will deliver the metrics you’re striving for.

Develop a Script and Storyboard

After you’ve come up with the overarching concept for your video and understand how to frame it in a way that’s conducive to your audience, you can then come up with content ideas.

The fastest way to do so is to develop both a script and a storyboard. For those unfamiliar with the latter term, a storyboard is a short series of pictures that can be used to help you plan the scenes in your video.

Pictures that might be included in a storyboard for an auto repair shop could be someone’s car breaking down, someone experiencing distress, and then a mechanic responding to the incident.

This will help you significantly while shooting the actual content. Your script will generally be for a voiceover, but it could also include spoken lines for actors if necessary. 

Ensure Your Production Quality Is Top-Notch

Unfortunately, creating a low-quality video could actually hurt your brand. This is due to the fact that companies that produce this type of content may convey to the audience that they are unprofessional.

So, it’s essential that you do all that you can to ensure that your video production is as high-quality as possible.

Unless you have a team that’s dedicated to this endeavor, you’ll need to outsource to a professional or group of professionals to get the results you need. Although this will cost more money, it is easily worth the investment when compared to producing the video yourself.

If you’re having trouble finding professionals to work with, consider asking other entrepreneurs you know about services they’ve used in the past. 

Promote Your Video

After the video is finished, you’ll need to put it out on the Internet and promote it. But, promoting your content doesn’t have to come in the form of running advertisements for it.

In many cases, all you will need to do is post a link to your video on your social media platforms in order to get the views coming in. Similarly, you could send this video directly to your audience via email in order to showcase the contact that you created. 

You can visit this resource to learn more about the best video hosting options for your business. 

Keep an Eye on Your Analytics

You’re not quite done after you post and promote your video, though.

You will need to keep a close eye on your video analytics so that you can determine whether or not your content is resonating with your audience in the right way. This includes tracking metrics such as watch time, shares, comments, and clickthrough rate.

Watch time is particularly important since someone who quickly exits the video due to disinterest will never see the rest of the content.

The same can be said about the click-through rate, which is directly affected by both the title of the video and the thumbnail that you choose.

You can use this information from your analytics to improve your video content in the future and target your audience more effectively. So, in the event that your metrics didn’t meet the standards that you set, you can take a deeper look at the performance of your video to figure out why.

As time goes on, you’ll eventually develop an optimal process for your company’s video production and be able to generate a high ROI through the content that you create. 

Handling Business Video Production Optimally Can Seem Difficult

But the above information will make the process far smoother than you anticipated.

From here, you’ll be able to ensure that your business video production satisfies all of your brand’s needs and achieves the results that you’re after.

Want to learn more info you should keep in mind? Be sure to explore what the rest of our blog has to offer.