If your business has been chugging along with the same old branding for years on end, you might feel as if it is beginning to stagnate and is now failing to grab the attention of your customers. If you want to ensure that you can reinspire both old and new customers to shop with your company, here are some of the top steps that you can take to bring your brand back to life.
· Revamp Your Logo
Although your logo is not the entirety of your branding, it is usually a big part of it. Your logo is what represents your business to the public, and if this looks old-fashioned or irrelevant, it is unlikely that customers will be drawn to your business. If you believe that your logo does not have the creative flair that it once did, you should consider revamping it. For instance, you might consider injecting color into it or using a new picture or font which truly says what your brand is about just by looking at it. By transforming your logo, you will be showing the world that you are back and mean business and that you have put effort into rejuvenating your company and what it offers its customers.
· Check Back with Your Audience and Trends
If you are struggling to make your branding ring true, you should consider looking at your audience and what they want out of your brand. You could even consider hosting surveys and questionnaires that can allow customers, who will be representative of your target market, to give you feedback on potential logos and slogans and tell you which grabs their attention the most. You should also consider looking at the current trends in branding, whether other businesses are focusing on their environmental impact or using bright colors to attract the eye of their potential customers. Although you should always make sure that your branding is unique, looking at current trends can allow you to find out what is appealing to customers and what works in terms of increasing your sales.
· Get it Everywhere
To bring your branding back to life, though, you need to make sure that your target audience sees your new efforts and that this investment in your branding does not go to waste. You should make sure that your branding is everywhere and that you find unique ways to share it. For instance, many brands now use embroidered or printed apparel, such as custom hats, to ensure that word about their company spreads when people are out and about. Once your target audience sees your brand everywhere, they will both be reminded of it and will want to find out more about your brand and the changes that you have made to it.
· Ensure Your Brand is Embodied
However, if you want to truly bring your brand back to life, you need to make sure that your branding is not all empty promises. Make it embodied by every single member of employee and see it in every area of your retail space. For instance, you might encourage your employees to follow the mission statement that you have created when they are on your premises and ensure that the color schemes that you have opted for are reflected in your store layout and design.