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Author: Mel Beck

I'm a storyteller with an ear for the human stories behind big ideas & a puzzle addict with a penchant for managing multiple moving parts. With experience ranging from medical logistics to teaching to agency writing, I know how to identify an audience and create content they'll care about, am adept at new tech, and thrive under deadlines. If you're looking for someone who can self-manage efficiently and play well with others, that's me.
News

Taking Back Control in a Post Cookie World: How Untitled Is Rewriting the Rules of Modern Marketing

For years, digital marketing promised clarity, precision, and growth. Instead, many teams found themselves locked inside opaque platforms, guessing at what worked while budgets grew and insights shrank. As third-party …

Findings

Choosing the Right Supplier for Your Product Packaging

The process of designing and producing product packaging should not be taken lightly. Packaging plays a significant role in influencing consumers’ purchase decisions, especially because customers often make these decisions …

Entrepreneurship

B2B Businesses Can Do Well By Doing Good

If you do marketing that is of inherent value, and the rest will come. In fact, the NY-based marketing agency Renegade LLC lists “abundant generosity” as one of the key …

B2B Marketing Takes Daring
Entrepreneurship

Are You Standing Out or Just Standing Still?

Effective business strategy isn’t about doing the exact same thing as everyone else, it’s about innovation!

Recent Posts

  • Mia Martin on Authorship, Place, and the Standards That Define Both May 20, 2026
  • IT Budget Planning: How Much Should Your Business Spend on IT? May 20, 2026
  • Strategic IT Planning: Why Every Growing Business Needs It May 19, 2026
  • The Hidden Dangers of Skipping Your Car’s Oil Change May 15, 2026
  • How to Build a Cyber-Resilient Business in 2026 May 14, 2026

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