One of the primary focuses of any business should be increasing the number of returning customers. You can do this in a variety of ways, but some ways are more effective than others. In this article, entrepreneur Keith Orie shares three simple ways you can turn a customer into a loyal returning customer.
What Is a Return Customer?
Before we can get into things, we need to define some terms. A normal customer is just that, a customer. They might shop once or twice, but they don’t stick around long term. These will comprise the majority of your base.
A return customer is a customer that sticks around and continues to purchase from you time and time again. They’re what you can also call “loyal customers”. There can be many different reasons for their loyalty, but you should aim to keep them coming back. Don’t rest on your laurels and assume that they’ll just naturally stick around without an incentive.
Here are three ways you can turn a normal customer into a loyal returning customer.
Have a Social Media Presence
In this day and age, it’s pretty much impossible to survive without some sort of presence on social media. At a minimum, you should set up a Facebook and Twitter account. Engage with your customers, make them feel like you’re not some soulless entity. If you’re not comfortable with doing this daily, you should hire a social media manager to help take care of that.
One thing that you will find massively helps is to simply ask your customers to engage with your posts. Studies have shown that by doing that, you can increase the rate people will listen by up to as high as 94%.
Give High-Quality Customer Care
One of the single best ways to ensure that you get customers to stick with you is if you offer incredible customer service. So many companies offer such poor quality service that customers won’t even try to get help even if they have a problem. Having bad customer service can cause your existing customers to find a different company, even if the product you offer is better. If you show them that their problems can be addressed without feeling like they have to pull teeth to do it, you’ll instantly get a big leg up over the competition.
Get Customers’ Contact Info
Another way to get repeat customers is to get their details. The more contact info that you have, such as their name, email, phone number, and mailing address, the more you can interact with your customer base to make them aware of any future or current sales and deals. It allows you to engage them whenever you want, rather than only when they visit your website. It’s hard to overstate how important it is that you have this information.
Engage with them on social media, early and often. Offer high-quality customer service that ensures that your customers won’t leave if they have an issue with your product. Get their contact information so you can follow up with them about promotions and offers. All these things will help you to build strong loyalty among your customers.
About Keith OrieKeith Orie is a certified professional life coach in Temple, Texas, and an owner of Advanced Medical Sales, LLC. He started the company to give patients a chance to live a life not dependent on pain relief medication or invasive procedures. By providing medical professionals access to an extensive range of top-of-the-line durable medical equipment, he helps provide patients with effective pain relief treatment.