Whether you’re in the hospitality industry, retail, or something completely different, there are certain features that make a website more attractive to customers. You should think about your customer, and look to the competition for inspiration, but also consider the latest tech that can make your website more appealing. Here are some things that every website owner should consider adding.
- Virtual reality features
Nowadays, simply taking some great photos or creating some interesting content isn’t enough. You need to be able to bring your product to life and make it appealing to the customer. Using Panomatics VR, you can add a virtual tour or 360-degree product views, which can encourage your customer to book a stay or buy a product. There are lots of ways businesses can use VR and it can really make a website much more exciting.
- An interesting blog
Blogs aren’t just designed to fill up your website. They have a lot of uses, such as:
- Keeping people up to date with business news
- Boosting your SEO
- Keeping your website active and visible to Google
- Making sure people know your website is updated regularly
Many people use the professional services of a copywriter to write their blogs, as it can be a tedious job to do yourself. However, there are plenty of beginners’ blogging tips out there that can help get you started. And of course, blogs can be about anything you like, as long as it’s relevant to your business and kept professional. Why not have a little fun with it?
- Fast loading times
Ever visited a website only to see the dreaded spinning wheel? Nothing is more annoying than bloated, over-stuffed websites that load at a glacial pace. You should consider cutting down on multimedia and keeping things simple. While graphics and videos look nice, they can slow things down, so stick to the essentials and choose things that are appealing and straightforward instead of flashy.
- Privacy information
There are a number of laws around internet privacy, from what data you can store, to the warnings you need to give your visitors. You need to add a web privacy notice to your site, which has this information, and lets customers decide whether they want to let you use tracking cookies. You should read up on local laws, as they vary from country to country, and some of them are stricter than others.
- The right branding
Branding is key to a website. If you want it to be consistent, you should work with graphic designers and web builders who can ensure there’s a link between your online and offline presence. From using the right colours to featuring your logo prominently, there’s plenty you can do to improve your website’s branding.
It can often feel like websites all look alike, but there are ways you can ensure yours stands out from the crowd. A good website with the right features will keep you innovative and ahead of the competition, ensuring that you make a great impression on potential customers.