It does not matter what industry you work in. You always need to do at least basic branding work. And this includes getting brand mentions, which practically means having others get to know your brand. Fortunately, there are several ways to increase brand mentions. Below we will mention some that are very effective and not at all difficult to employ in your branding strategy.
Start With Social Media
Social media is highly effective when it comes to increasing your brand mentions. While in order to generate more profits and better search engine rankings you would often focus on link building and your site, when you want brand mentions, social media is definitely the best option.
The main social networks to consider are Twitter, LinkedIn, and Facebook. For some brands, others like Tik Tok and Instagram can be very beneficial.
Regardless of personal preference though, it is very important to appear on those social networks where your target audience spends the most time. It would be useless to invest in a content strategy for social posts if nobody of interest to you would see the messages.
It is always a good idea to participate in industry events in order to network with attendees, speakers, and organizers. If possible, it is highly recommended that you speak at such events. This is particularly effective when your brand is new.
The idea is that you make people inside your industry see you and learn about you. This increases the possibility that relevant individuals are going to share your content and thus give you very valuable brand mentions.
Networking does not necessarily need to be done offline. It can also be done online, through a good social media strategy. Basically, you can expect more sharing when you interacted with the accounts in the past.
Get Your Team Involved
There are several ways in which you can do this. One of them is to have your employees use a Twitter handle that includes the brand you are trying to promote. This can help a lot since the more they are active on social media, the more brand mentions you get. However, it is really important that you never push your agenda on your employees. Some incentives can do wonders but you should never force your team to promote your brand.
Last but not least, your website needs to have a blog. And it is always a good idea to start a guest blogging campaign because this can offer valuable brand mentions and have a positive impact on your SEO strategy.
With guest blogging, the best thing you can do is to aim as high as possible. Do not try to get published on blogs without a high reputation or following in the industry. One post published on one of the best websites in your niche will be more valuable than hundreds on smaller websites.
Try to contact at least ten websites at a time. And fully customize the messages you send. The use of templates has been around for way too long and business owners do not want to receive these.